![]() In addition to this, it has scalp massaging properties. Head & Shoulders has also pioneered its first active antidandruff solid shampoo bar, bringing this formula to millions who suffer from dandruff. A highly effective shampoo that creates a rich lather with a delightful scent leaving hair feeling clean.ĭesigned in recognizable signature branding Head & Shoulders, Pantene, Herbal Essences and Aussie shampoo and conditioner bars all come in easy-to-hold bar shapes with an integrated built-in cotton rope to hang in the shower for ease of storage. The new shampoo bars have been carefully developed to meet consumer desires in line with their liquid counterparts. P&G Beauty knows the importance of haircare rituals and what this experience means to consumers. P&G Beauty’s 2030 commitment to plastic reduction continues with the new boxes of shampoo bars with recyclable FSC paper. ![]() But we need even greater action to tackle the triple planetary crisis of climate change, biodiversity and nature loss, and pollution and waste.”Īn experience to meet consumer satisfaction Consumers are rightly concerned about this issue so it’s great to see P&G playing their part to drive down the use of plastics with this new range. Businesses, governments and households have all got an important part to play in tackling this. Paula Chin, WWF UK commented, “Plastic pollution is one of the most visible symptoms of the environmental crisis we’re facing and it’s devastating our natural world. P&G Beauty worked with Paula Chin, Sustainable Materials Specialist at WWF UK, ahead of the panel to incorporate their perspective on the role of brands making an impact at scale on plastic waste reduction. Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper, to further advance us on the mission to reduce virgin plastic.” And I am thrilled to say that to raise the bar again, we are now bringing highly performing handmade bars across the total P&G hair care portfolio in Europe - including Head & Shoulders, Pantene, Herbal Essences and Aussie. Speaking at the summit, Artur Litarowicz, Head of P&G Beauty Europe said “Every day we are working to raise the bar in sustainability. This continues to be the latest innovation in a line of many, for consumers who want to use brands they love whilst doing their part for the planet. With the introduction of more and more post-consumer recycled plastic into regular bottles and the refill system, the launch of bars will further contribute to the reduction of 300 million bottles of virgin plastic per year. These new shampoo bars have been formulated where one bar equals up to two equivalent 250ml liquid shampoo bottles. With a footprint in millions of European households, P&G Beauty’s scale, combined with their commitment to continue to raise the bar on sustainable innovation, delivers a significant contribution to tackling the challenges of bathroom sustainability. Indeed, a significant proportion of consumers (65%) already try to buy plastic free packaging 3. These new products will change the way people buy and use shampoo and conditioner.Ĭonsumers are eager to be more sustainable and urging brands to help them, new global research conducted by P&G Beauty reveals that 75% of consumers would like to buy more beauty products with packaging made from recycled material 2. 2.LONDON-( BUSINESS WIRE)- REUTERS RESPONSIBLE BUSINESS SUMMIT-P&G Beauty is proud to announce on World Oceans Day that Head & Shoulders, Pantene, Herbal Essences and Aussie are launching their first paper packaging innovations – shampoo and conditioner bars.Īnnounced at the Reuters Responsible Business Summit during a live panel of sustainability experts for the Raising the Bar: Advancing Responsible Beauty in Europe session, P&G Beauty showcased that, as of 2022, Head & Shoulders, Pantene, Herbal Essences and Aussie will continue to deliver sustainable products at scale. However, for the sake of readability, within the CSS we won’t group common CSS rules. We’ll use this methodology to keep our CSS as DRY as possible. ![]() Note: Beyond the elements’ specific classes, our markup contains a number of utility (helper) classes. The page markup consists of a header and three fullscreen sections.
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